Why does your small business fail?

+Seth Godin forms words as if they were images that go beautifully together to make you think a bit more.

What marketing mistakes do most small businesses make?

They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail--there's always one more stranger left to bother. It's the small, the weird, and the eager that will make or break you.

Source: +Inc "Seth Godin: Why small businesses fail" by +Geoffrey James

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Review: Maybelline's Eye Studio Lasting Drama Gel Eyeliner

Maybelline's Eye Studio Lasting Drama Gel Eyeliner in Blackest Black is very creamy and super gentle when applied to the lids, not to mention the brush is definitely a great add in as well. I remember when I first bought the L'oreal Hip Gel Eyeliner, the tiny brush that came with it was super stiff and horrible, but this brush is more flexible and it can be use to fling your winged eyeliners and such. Would I repurchase this product again? Yes, I really want to eggplant . In terms of staying power, I have really oily lids, so when I had this on the other day, it lasted a lot longer than I thought (although I don't remember how many hours, definitely not 24 though because I could tell part of the liner was fading). I'm sure if you apply an eye primer base or your concealer, it would last a very long time. I took this picture right after I bought the product because I was so excited to try it since it had ...

5 Wet n Wild lipstick swatches, why customers' reviews are important to a business, WIN free eyeshadow!

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I'm grateful for work =)

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