Why does your small business fail?

+Seth Godin forms words as if they were images that go beautifully together to make you think a bit more.

What marketing mistakes do most small businesses make?

They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail--there's always one more stranger left to bother. It's the small, the weird, and the eager that will make or break you.

Source: +Inc "Seth Godin: Why small businesses fail" by +Geoffrey James

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