+Seth Godin forms words as if they were images that go beautifully together to make you think a bit more. What marketing mistakes do most small businesses make? They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail--there's always one more stranger left to bother. It's the small, the weird, and the eager that will make or break you. Source: +Inc " Seth Godin: Why small businesses fail " by +Geoffrey James
"Do something that matters" - Seth Godin