Hang Do Something

  +Seth Godin  forms words as if they were images that go beautifully together to make you think a bit more. What marketing mistakes do most small businesses make? They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail--there's always one more stranger left to bother. It's the small, the weird, and the eager that will make or break you. Source: +Inc " Seth Godin: Why small businesses fail " by +Geoffrey James  

From now on, I will focus on making rice (you can read Seth Godin' s blog post  below to see what I mean). Instead of focusing on what's important, I do everything else, except what's important. First, make rice Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef. If the rice isn't right, it really doesn't matter what else you do, you're not going to be able to serve great sushi. Most of the blogging and writing that goes on about marketing assumes that you already know how to make the rice. It assumes you understand copywriting and graphic design, that you've got experience in measuring direct response rates, that you've made hundreds of sales calls, have an innate empathy for what your customers want and think and that you know how to make a compelling case for what you believe. Too often, we quickly jump ahead to the new thing, failing to get good enough at the imp...

I came home from work and it will my daily habit to head to Seth Godin's blog. Other jobs require a different sort of hard work: the guts to be wrong, a confrontation with the risk of being stupid. [full post below] Confronting stupid Some gigs are process oriented: Set up a process correctly and the rest takes care of itself. It's challenging and frightening to get it right, but after that, you merely have to do the hard work of showing up each day. Do the work and you'll get the results. Other jobs require a different sort of hard work: the guts to be wrong, a confrontation with the risk of being stupid. The comedian who fears that each new joke might fail, the writer who has to say something new, the leader who must improvise, solving new problems on a regular basis. What makes this work hard is that it might not work. More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.